Penny Heath, Portrait Photographer, on Outsourcing:

I have learned over the years that my money is better spent by outsourcing than by trying to do each part of the job by myself.  It makes the most sense for me personally to do what I do best, which is photographing and marketing. If I'm spending my days paying the bills, or mowing the lawn, or even viewing orders, I'm neglecting my highest skills.  But by outsourcing, I've found I can bring in more business, and offer a better product.  It's a fine balance.